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Canada Day: Mid-Time period Report – Pointshogger



Pleased Canada Day everybody!

It is usually the time of the 12 months the place we publish our mid-term report. This put up is written on the midway mark of 2022. We revealed our 2022 New Yr’s want listing again on January 1st and the ultimate report will probably be revealed on New Yr’s Eve.

Needless to say all needs are usually a win/win/win state of affairs for everybody (rewards firm, retailer and buyer) concerned within the transaction. Principally, we can not anticipate corporations to do extra for the customers until they’re getting one thing out of it. However slightly backwards and forwards can go a great distance, reasonably than relying on one-way streets.

Grading System

Right here’s a fast recap of the grading system:

  • A+ Exceeding expectations with nothing extra to enhance on (virtually unimaginable to attain this grade, however I listed it to place some perspective on the spectrum)
  • Superior job
  • B+ Good job
  • B First rate, met expectations
  • Acceptable
  • Higher than nothing 
  • E Nothing modified, no enhancements
  • F Fail, went backwards

Now onto the mid-term report card of our want listing. Observe that the objects are listed within the order of choice.

1) Both a brand new co-branded airline or resort loyalty bank card

For years now, nonetheless no progress right here. Not even a hearsay to work with?

Grade: E

2) One bank card firm making a major soar

Our most up-to-date rankings was revealed on December 21, 2021 (see: Rating the Credit score Card Portfolios of Every Canadian Monetary Establishments). Since then, there have been some all-time excessive join bonus promotions provided by totally different corporations, however nobody made any everlasting additions or adjustments to their portfolio that warrant any vital motion within the rankings. The adjustments within the rankings are primarily based on everlasting modifications or provides, not momentary promotions.

Grade: E

3) Extra Progress In the direction of Excessive Pace Trains

Some progress right here with the Federal Authorities making an announcement on March 9, 2022: Authorities of Canada launches the subsequent part within the procurement course of for Excessive Frequency Rail. VIA Rail continues to work to implement Excessive Frequency Rail service between its main rail centres (Québec Metropolis-Montréal-Ottawa-Toronto).

When studying by means of the proposal, you will note that that is going to take time. However at the least there’s a dedication and progress!

Grade: C

4) A Model New Transferable Factors Program or New Partnership

Grocery chain Empire joined an possession group behind Scene+ loyalty program. As a outcomes, Scene+ could have extra assets to develop its program additional. This to me is a major transfer that may put some stress on different loyalty corporations in Canada to step up their recreation. Thus far, the elevated competitiveness appears to be like to profit customers. Let’s see the way it performs out, however I’m going to provide this a really constructive outcome.

Grade: B+

5) One Airline aside from Air Canada Breaking Out

Thus far this 12 months, it appears to be like like Aptitude Airways is probably the most aggressive Canadian airline who’s trying to develop its fleet and repair. In the event that they do, they will take a bigger market share. Simply in time for journey opening again up. Aptitude already has a really inventive approach on costing to journey. The largest criticism, they appear to be getting is their degree of service. That to me most likely has extra to do with coaching and workers exhibiting as much as work happier (put up for one more day). If they will clear that up, they will actually make their mark on Canadian journey.

Grade: B+

Ideas

Needless to say the want listing is at all times an extended shot to start with, so any type of progress is at all times a win in my books. So general, this appears to be like like it’s shaping out to be an awesome 12 months with progress and plenty to stay up for!

What are your ideas about our want listing? Please tell us within the remark part under!


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